Built Trust, One Shingle at a Time: Consistent Visuals & Content Scheduling for a Roofing Brand
Monthly Social Content + Branding + Campaign Boost Management
Branding
Content Design
Social Media Management
Creative Direction
Digital Campaign
Local Roofing Brand (US)
Built Trust, One Shingle at a Time: Consistent Visuals & Content Scheduling for a Roofing Brand
Roofing companies often rely on word-of-mouth or seasonal door-to-door sales. But this client knew that today’s customers check Instagram before calling. They needed a consistent, reliable content engine to build trust, showcase their craftsmanship, and stay top-of-mind for local homeowners — without sounding corporate.
Client
Residential & Commercial Roofing Contractor
Released
Timeframe
8 months
Project Type
Monthly Social Content + Branding + Campaign Boost Management
Technology
Static Posts · Short-form videos · Meta Ads Manager
Local Roofing Brand (US)
Overview
Our goal was to transform them into a credible local brand with clear messaging, on-brand visuals, and engaging content formats. Rather than chasing trends, we focused on helpful, homeowner-centered posts — ranging from “before/after” reels to roof maintenance tips and seasonal service reminders — scheduled consistently across platforms.
We worked with a roofing company offering residential roof installations, repairs, and re-shingling, primarily in the Midwest US. The team had a solid service reputation but lacked brand presence and were barely active on digital channels. Their Instagram feed was outdated, captions lacked clarity, and their visuals didn’t reflect the quality of their work.
Local Roofing Brand (US)
The Challenge
The company had limited brand assets, no internal marketing team, and relied heavily on onsite shots captured by technicians. There was also no scheduling system or captioning style in place, which meant inconsistent messaging and an unclear brand tone.
They also didn’t want to sound overly salesy or resort to gimmicks. Their brand values were built on honesty and clean work — and they wanted their content to reflect that simplicity without being boring or generic.
Local Roofing Brand (US)
The Solution
We started with a lightweight visual brand guide (color, font, tone), cleaned up their bio sections, and created Canva templates that could be used for testimonials, tips, crew intros, and progress updates. We also established a post schedule with a mix of static visuals, short-form reels, and carousel posts.
Static Posts · Short-form videos · Meta Ads Manager
Each post came with optimized captions (with hashtags researched for their local service region), and we introduced bi-weekly ‘roof facts’ and behind-the-scenes reels featuring the actual crew. We handled all scheduling through Meta’s native tools and provided monthly analytics reports to track traction and tweak strategy.
Local Roofing Brand (US)
Local Roofing Brand (US)
Performance Results
In just 90 days, the brand's local digital visibility increased significantly. Their average post engagement grew by over 200%, and inbound DMs from potential customers became a weekly norm — a huge leap from zero interactions prior.
Post reactions, saves, and shares
They didn’t just look like a roofing company — they looked like a trusted local partner. With minimal ad spend, the organic content alone helped secure 3 mid-sized re-roofing projects and two partnership inquiries from local construction firms. More importantly, the team now had a ready-to-use system for ongoing updates.
