Breathtaking visuals and strategic storytelling for a ski-season campaign
Seasonal Content Production & Strategy
Content Design
Creative Direction
Digital Campaign
Branding
Social Media Management
Ads Campaign
Winter Travel Content Revamp
Breathtaking visuals and strategic storytelling for a ski-season campaign
A Europe-based travel company approached us for help in refreshing their brand presence ahead of ski season. They had stunning properties, rich experiences, and gorgeous destinations — but lacked a unified story across channels.
Client
Luxury Outdoor Travel Brand, EU
Released
Timeframe
9 months
Project Type
Seasonal Content Production & Strategy
Technology
Static Content Design · Video Creation · Meta Business Suite
Winter Travel Content Revamp
Overview
We reviewed past assets, built a visual + narrative content calendar, and managed a 3-week sprint (alongside a full digital content creation for 9 months) to develop both evergreen and seasonal content for their platforms (IG, Meta, Pinterest, and YouTube Shorts).
Their core need was content curation and storytelling. Their Instagram looked inconsistent, and their blog posts weren’t ranking or converting. We came in to build visual identity consistency and emotional resonance with their adventurous audience.
Winter Travel Content Revamp
The Challenge
The client had dozens of beautiful visuals but no clear post-production brand filter. There was no alignment between their skiing, chalet, and wellness content. Captions were generic, and they weren’t seeing engagement lift despite paid boosts.
Another pain point was performance metrics — they had no editorial content funnel and no way to track content success across platforms or tie it to bookings or inquiries.
Winter Travel Content Revamp
The Solution
We introduced a cohesive grid structure and post themes (e.g., “Mountain Mondays,” “Snowdog Diaries,” “Stay & Ski Spots”) and wrote long-caption posts optimized for visual pairing and audience emotion.
Static Content Design · Video Creation · Meta Business Suite
We also aligned their video content to a high-contrast, clean color palette and built weekly narrative arcs that felt natural and not overly curated. We trained their internal VA team on using Canva templates and content batching workflows.
Winter Travel Content Revamp
Winter Travel Content Revamp
Performance Results
Within 4 weeks, the brand saw a 220% increase in average post reach and 2.8× more saves and shares — all organic. Several posts hit Explore and were picked up by niche winter travel accounts.
Improved from 1.6% to 4.9%
Increased from 312/month to 1,108/month
Their blog readership improved by 40% through better SEO meta writing and visual preview optimization. The winter bookings for 2024 showed a 15% increase YOY, directly traceable to IG Stories with swipe-up CTAs.
