From scattered posts to a powerful brand voice — full Instagram rebrand in 60 days
Social Media Branding, Content Systems & Team Creative Direction
Branding
Content Design
Creative Direction
Social Media Management
Visionary Investment Startup – D2C Brand Presence Revamp
From scattered posts to a powerful brand voice — full Instagram rebrand in 60 days
The client had ambition, ideas, and a mission—but their online presence lacked cohesion. We stepped in to build a bold, thematic brand voice across every post, color, and caption.
Client
Visionary Investment Brand
Released
Timeframe
14 months
Project Type
Social Media Branding, Content Systems & Team Creative Direction
Technology
Figma · Canva Pro · Meta Business Suite · Notion · Slack
Visionary Investment Startup – D2C Brand Presence Revamp
Overview
We built a full-spectrum content strategy: defined their tone, mapped their aesthetic, introduced editorial planning, and led every visual + verbal brief—turning chaos into a cohesive brand experience.
Their Instagram feed was a patchwork of mismatched visuals, inconsistent tone, and unclear identity. No direction for designers. No visual system. No anchor message.
Visionary Investment Startup – D2C Brand Presence Revamp
The Challenge
They were posting without a strategy. No brand kit. No hierarchy. No planned narrative.
The internal team lacked direction, and visuals clashed week to week. Nothing felt “on-brand”—because the brand wasn’t clearly defined to begin with.
Visionary Investment Startup – D2C Brand Presence Revamp
The Solution
Created a full branding guide with strategic theme buckets, color palette, grid logic, content tone, and CTA voice. Every post had a purpose, and every visual reinforced a larger brand story.
Figma · Canva Pro · Meta Business Suite · Notion · Slack
Directed the creative team through weekly design briefs, content calendars, and brand-aligned feedback. The result? A feed that felt premium, intentional, and immediately recognizable.
Visionary Investment Startup – D2C Brand Presence Revamp
Visionary Investment Startup – D2C Brand Presence Revamp
Performance Results
Instagram engagement rose by 42% in 60 days. Audience clarity improved drastically, with new DMs and investor leads referencing “how clean and trustworthy the brand looked.”
After content system rollout
Team effort saved per week
Internal team members saved hours every week using the briefs and templates I created. The founder credited our system as the backbone of their now-consistent brand identity.
