Helping a color-forward sofa maker craft a presence as unique as their designs
Visual Brand Strategy + Design Direction
Branding
Social Media Management
Creative Direction
Content Design
Sofa Stories: Reviving a Bold Identity
Helping a color-forward sofa maker craft a presence as unique as their designs
This project was about more than just sofas. Our client—a passionate furniture brand with a knack for vibrant, unapologetically joyful seating—needed help translating their physical product’s charm into an online identity. Their sofas were memorable, but their brand felt invisible. They came to us to bridge that gap: keeping it playful but polished.
Client
Sofa Maker Company
Released
Timeframe
8 months
Project Type
Visual Brand Strategy + Design Direction
Technology
Static Post Design, Videos Creation (Reels, shorts, stories, longform editing)
Sofa Stories: Reviving a Bold Identity
Overview
We were brought in to guide the visual story and personality of the brand, especially for use across Instagram, online catalogs, and small trade show booths. The goal wasn’t sales-focused or data-heavy—it was about creating visual consistency, emotional tone, and identity grounding.
The client had recently rolled out a bold new collection of modular, multi-color sofas aimed at younger homeowners and creative professionals. Despite high product quality and eye-catching design, they were struggling with low brand recall and inconsistent presentation across digital touchpoints.
Sofa Stories: Reviving a Bold Identity
The Challenge
The brand had no in-house design team and previously relied on a rotating mix of freelance designers. This led to a cluttered, inconsistent look that failed to communicate their bold design philosophy.
They also had trouble articulating what made them unique. While they had a clear passion for color and comfort, their brand voice was scattered—sometimes formal, sometimes quirky, never quite confident.
Sofa Stories: Reviving a Bold Identity
The Solution
We developed a compact but effective visual identity system: including a refreshed logo lockup, three brand colors that aligned with their best-selling sofa palette, font pairing suggestions, and clear do’s/don’ts for layout styling.
Static Post Design, Videos Creation (Reels, shorts, stories, longform editing)
We also provided strategic creative direction for their Instagram Reels, catalog visuals, and product pages—centered around moodboard-inspired storytelling and bold object photography that mirrored the brand’s playful nature without overproducing or diluting it.
Sofa Stories: Reviving a Bold Identity
Sofa Stories: Reviving a Bold Identity
Performance Results
Within the first month of launch, the brand saw significantly improved engagement on Instagram—especially on carousel posts and reels featuring their color-pop hero product line.
Based on brand audit benchmarking
Monthly increase after new design system
While the project wasn’t performance-marketing led, the client independently reported higher-quality DMs from resellers and inquiries from boutique interior designers impressed by the consistency of the new aesthetic.
